a rightly timed pause

I’ve mentioned over the last year that I’m a fan of Kluster. Kluster is a group decision-making tool with its roots firmly set in social networking. It allows you to set up private or public groups focused around generating ideas in a democratic and collaborative environment enabled through technology.

We started using it about six months ago as an internal experiment between the creative team in one office. It allowed us to produce more ideas, faster, and with better quality.

We then expanded it to include multiple offices across the world. All of the sudden the concept of a global agency really started to come together. The communication between creative teams became more quick and fluid, cultural adjustments to ensure creative worked globally or for specific regions were recognized quickly, and we started benefiting from large groups of people (30+) collaborating on concepts for a single brand.