Private Klusters are designed to enable collaborative brainstorming on myriad different questions by allowing invited participants to share their opinions on a relevant, customized set of criteria. One private Kluster might be focused on finding a new logo, for example. In such a case, participants might rate submitted ideas based on criteria including “uniqueness,” “cool,” “colour scheme” and “readability.” Some decision criteria can be given a heavier weight than others to reflect higher importance, and so can the criteria by which they are judged (e.g., ‘profitability’ vs. ‘commercial feasibility’). Indeed, some participants’ opinions can be given more weight as well—such as those of designers in a design-focused decision. Kluster will tell the user how much support an idea has, from whom and why, as well as whose support will be essential to make it succeed.
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