a rightly timed pause

Crowdsourcing startup Kluster (which launched in February), publicly opened up a new site today called NameThis. It works pretty much like Kluster, except it is only for coming up with names for products or startups. A company pays $99 to put up a challenge describing the product or entity to be named, the community suggests names and votes for the best ones by investing their allotted ‘Watts.” The people who come up with, influence, or invest the most in the top three names split $80 among themselves, and Kluster keeps the rest as its fee.