a rightly timed pause

 Earlier this afternoon, we spoke with wonderboy Ben Kaufman, the brains behind the community-focused company Kluster. He told us that the company will be launching NameThis.com, an idea he had four days ago, in roughly two weeks.

“Whether it’s a band, a product or a company, people have trouble naming stuff,” he said. NameThis.com charges a $100 flat-fee ($80 of which is given to the community) and 48 hours later, you get the group’s top three choices.

This business plan strikes us as both brilliant and dangerous.