After only days of existence, the kluster community has already made quite a name for itself. The Vermont-based “crowdsourcing” firm officially launched it’s first product this past 1 March, after a frenzied three days of production. The group announced what they dubbed “Project 72” at the TED conference in Monterey, California in February.
Renowned as a a meeting of “the World’s Greatest Thinkers and Doers,” kluster took the opportunity to task the conference attendees—as well as the worldwide online community—to collaborate and develop an entirely new product in only 72 hours. The 2,700 participants from 104 countries ran through the development cycle: ideation, content creation, engineering, design, product-naming, marketing and finally fabrication.
At the conclusion, kluster founder Ben Kaufman unveiled a prototype.
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